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Privacy Policy

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Wheels, Inc., its subsidiaries and affiliates (“Wheels,” “we” and sometimes “us”) share your concerns about the security of your personal information and our use of such information.  We want you to know about the kinds of information we obtain from you and/or your company, the ways in which we use this information, how you can limit our access to and use of this information, and how you can correct and update this information.

This Privacy Policy was updated March 4, 2020.


We may update this Privacy Policy from time to time and we reserve the right to modify this Privacy Policy at any time without notice to you.  Please review our Privacy Policy periodically to see if any of our practices have changed, as we want you to be aware of our policies and practices regarding your personal information.  This policy addresses personal information we collect that can identify you as an individual and does not cover information that cannot be used to identify you as an individual. 

Fleet Management Services

We work with companies (each a “Client” or the “Clients”) who may lease vehicles from us, or obtain services from us related to vehicles used in the course of their businesses.  These vehicles may be provided to you as an individual driver (“Driver”) in order to permit you to perform duties as an employee or independent contractor of the Client (or in a similar role),  and you may potentially be authorized to use the vehicle for personal use.  Members of the household of a Driver (“Additional Drivers”), may also be permitted to drive the Driver’s vehicle.  Further, you may be authorized to use your own personal vehicle for business purposes, in connection with Wheels having been engaged by the Client to provide certain maintenance and/or other services related to your personally owned vehicle (“Reimbursement Drivers”).  Other individuals (“Fleet Contacts”) affiliated with each Client may participate in the management of the vehicles for such Client.  Wheels maintains information regarding these vehicles along with information about Drivers, Additional Drivers, Reimbursement Drivers and Fleet Contacts in order to provide requested services. 

Wheels services may include facilitating and administering transactions related to the acquisition, maintenance and management of the vehicles, or the safety and support of drivers, as well as providing analytical information and consultative advice to optimize the operation of each Client’s vehicle fleet (collectively, the “Services”).  As part of the Services, we provide web sites to be accessed by Clients and Fleet Contacts (the website known as “FleetView”), and Drivers, Reimbursement Drivers and others (the website known as “DriverView”), in order to assist the Client with administering the Client’s fleet vehicle program and to assist Drivers and Reimbursement Drivers in performing certain tasks more efficiently.  In order to use these sites, a user needs to be authorized by the Client either as a Fleet Contact to manage vehicles, as a Driver or Reimbursement Driver  Each Client is responsible for determining a fleet policy that addresses delivery of Services, use of personal information, and other vehicle related information.  Whether Clients communicate policies directly or through us to Drivers, Additional Drivers, Reimbursement Drivers and Fleet Contacts, Wheels is not responsible for the actions of Clients with respect to the collection and/or use of personal information.

Information Collected

Wheels collects and uses personal information of Drivers, Additional Drivers, Reimbursement Drivers and/or Fleet Contacts solely to perform Services for the Client.  The scope of personal information provided by you or your company on your behalf to Wheels may include your name; employee ID; personal or business mobile phone number; and personal or business e-mail address.  If a vehicle is garaged or registered to your home address, this information will also be shared with Wheels.  If your personal vehicle is used for business and participates in the Services, your vehicle’s license plate number and vehicle identification number (VIN), along with details about your personal auto insurance declaration will also be collected by Wheels.  If the Client participates in the Wheels Motor Vehicle Record (MVR) program, your driver’s license number and state, as well as your date of birth, will also be collected as required in order to process MVR requests.  For the MVR program, your consent will be obtained as required by each jurisdiction from which such records are being requested.  Wheels does not collect or store personal financial account numbers or other financial information, nor any government identifier other than Driver’s License numbers.  Wheels and our service providers may also collect or be provided with personal information about you in a variety of circumstances in the course of providing our Services. 

Sensitive Information

We, both directly and through our service providers, may on occasion collect personal information that constitutes sensitive information.  Depending upon applicable law, we may be unable to process such sensitive information without your consent.  Data about your physical conditions is regarded as sensitive.  If you ask us to accommodate a disability, e.g., such as requesting hand controls, or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur, then incidental to providing Services, we may need to process and use such information about your physical conditions solely to provide the Services. 

Use of Information

We may use the personal information we collect for any lawful purposes and we may disclose personal information to third-parties only as necessary to deliver the Services.  This disclosure may include the following:

  • Name and Home Address may be shared with state, county or provincial agencies for purposes of registering a Client vehicle;

  • Name, driver’s license number and date of birth may be shared with state or county agencies, or with an authorized service bureau, exclusively for the purpose of obtaining motor vehicle records;

  • Name, phone number and/or home address may be shared with transportation companies or roadside assistance providers to facilitate emergency services, or delivery or pick-up of a vehicle;

  • Name, phone number and/or e-mail address may be shared with a vehicle dealership; maintenance, warranty service or repair provider to facilitate scheduling service or to pick up or drop off a Client or Driver’s vehicle directly with the provider;

  • Name and/or e-mail address may be shared with training providers to schedule on-line safety training courses;

  • For other business purposes, such as analytics, research, payment processing and operational purposes;

  • To maintain the security of our website, services, rights and property;

  • As otherwise disclosed at the time of collection or use or at such other appropriate times.

Other information about you may be obtained, stored and used as a result of delivering Services. This information may be made available to a limited number of authorized users at the Client consistent with our relationship with the Client.  For example:

  • If a Client participates in the MVR program, your motor vehicle record may be collected and stored by us.

  • If a Client participates in connected vehicle Services (a.k.a., “Telematics”), GPS information associated with a vehicle will be collected and stored in association with that vehicle.  This GPS information is used to support delivery of fleet management and other services for the Client.

Access and Your Choices

To the extent required by applicable privacy laws in the United States and Canada, you may request to review, change or update the personal information we maintain.  You may initiate any such request by sending an e-mail message to, or by phone call to our Driver Assistance Center at +1.800.477.2211, or in writing to Wheels, Inc., Attn: Privacy Inquiries, at 666 Garland Place, Des Plaines, Illinois 60016.   We may request information from you in order to authenticate your request. There are certain aspects of our relationships with Clients that require us to maintain certain accurate and current personal information about you in order for us to provide the Services.  

If you elect not to provide your personal information to us or request that your personal information not be used by us, this may result in disadvantages to you.  For example, it may limit the extent to which we can provide certain Services to you and/or the Client.  In consideration of those limits, and because any personal information collected and retained is on behalf of the Client, Wheels will notify the Client of any request by one of its Drivers, Additional Drivers, Reimbursement Drivers or Fleet Contacts.

Marketing Communications

Independent of the Services, you may subscribe to, or otherwise be enrolled to receive, marketing communications from Wheels.  We may use this information to communicate with you, which may include, but not be limited to, providing newsletters, product literature or invitations to events.  Wheels does not include third-party advertising tracking technology in our web sites or our electronic marketing communications, nor do we ever sell any information about you.  If you prefer not to receive any marketing communication from Wheels, send us an e-mail message addressed to or call 847-544-4866 and request that we not send you any more marketing communications.  Please allow one to two months for us to make the requested change. Of course, you can “opt-in” to get back on our mailing list to receive marketing communications at any time by following the steps outlined in the preceding sentence.

Upon request we will provide you with any information that we maintain about you for marketing purposes. You may access this information by writing to Wheels, Inc., Attn: Marketing at 666 Garland Place, Des Plaines, Illinois 60016. For security reasons, we will not provide you with this information online. Upon request and after appropriate verification, we will offer you the ability to have any inaccuracies corrected in the marketing information we maintain. You may have this information corrected by contacting us in the manner provided above.

Additional Information
Cookies, Tracking and Analytics

Though we utilize “cookie” technology, the information gathered with cookies is limited to the type of computer you are using and where you travel within our site. This type of tracking allows us to design and alter our site for efficiency and is designed in a manner to protect your privacy.  Wheels does not include third-party advertising tracking technology in our web sites or electronic marketing communications, nor do we ever sell any information about you.  We set cookies to record certain information during your visit to our web sites, including These cookies DO NOT gather personal information like your name, address, or any other information that you may wish to keep confidential unless you specifically provide that information to us voluntarily.  Wheels collects and aggregates information as to which web pages users access or visit on the web sites. The information that we collect is used to improve the content and performance of these sites.

When you request pages from us, our servers log your IP addresses, we collect IP addresses in order to administer systems, report on aggregated information and audit the use of our website.  We may use IP addresses when we believe it is necessary to enforce compliance with our website’s terms and conditions or to protect our service, site, users and/or others and/or our property.

Data Security

We use a variety of security safeguards, including encryption and other security practices and procedures.  We use commercially reasonable physical, technical and organizational controls designed to protect the personal information submitted to us.  Due to the nature of the Internet and related technology, we cannot guarantee the security of your personal information and Wheels expressly disclaims any such obligation.  Any information you transmit to us is at your own risk.    

Data Retention

We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.  Information is stored and accessed at various locations, and cloud services and cloud storage may be utilized. All data Centers which store information are located in the United States.

Disclosure of Information

Wheels will never sell any of the personal information we collect.  Wheels does not disclose personal information to third parties without your consent except as described in this Privacy Policy or disclosed to you when such information is submitted or at such other appropriate times.  We may need to disclose personal information when required by law, or when   we have a good-faith belief that such disclosure is legally required or otherwise necessary to protect our rights, to protect your safety or the safety of others, investigate fraud, or to comply with a current judicial proceeding, a court order or legal process. 


If at any time you believe this Privacy Policy has been violated, please contact us and we will work with you to resolve your concerns.

Contact Us

If you have any questions or concerns or if you wish to seek assistance as described in this Privacy Policy, you may contact us as follows:

For Fleet Management Services: via e-mail message addressed to, by phone call to our Driver Assistance Center at +1.800.477.2211, or in writing to Wheels, Inc., Attn: Privacy Inquiries, at 666 Garland Place, Des Plaines, Illinois 60016 :

For Marketing Communications: via e-mail message addressed to or by phone call to 847.544.4866.

For other assistance: in writing to Wheels, Inc. at 666 Garland Place, Des Plaines, IL  60016 or by phone call toll free to +1.800.477.2211.