A drug maker improves patient health and treatment outcomes by providing
aordable products to patients worldwide. Together with Wheels, they sought
to apply those principles to its fleet of SUVs and minivans.
Conscious of the image they project
to clients and wanting to keep them
satisfied, Ritchie Bros. gave drivers
carte blanche within a cost ceiling to
order any truck or SUV. The customordering
process for each of these
vehicles took many labor hours as
there were no templates or selectors
from which to choose.