Video Interview – President Matt Dyer Explains Decision to Align Under Wheels Brand Name

Hear the President of Wheels, Matt Dyer, speak to Bobit’s Mike Antich about the name, logo, brand promise and tagline for the new ‘Wheels’, and how all these elements work together to unify the three legacy businesses and embody the commitment, passion, hard work and innovation that our people bring every day to serve our customers and strengthen our partnerships with them.