This week we were excited to announce our new brand – Wheels with an entirely new logo, tag line and brand promise. After a very thorough review process, the name Wheels was selected for its strong brand equity and its recognition of the values and principles that we all share as well as its relevance to what we do.
The new brand builds on our shared history as leaders in fleet management and mobility. Each company has contributed something special to the industry. Wheels brings a strong, established reputation for reliable service with our history as the very first fleet leasing and management company in the U.S. Donlen brings dynamic creativity – an ability to reimagine what’s possible, and an ambition to take us there and “get it done.” LeasePlan brings innovation and passion – a commitment to take the initiative and make the difference for our customers.
Although we’re keeping the name Wheels, we are a new Wheels. It’s a new beginning for us, and together we will shape our culture and build on the strengths, capabilities, and attributes of all three companies. We believe our brand promise captures and speaks to the strengths and attributes of each of the three companies:
POWERING YOUR POTENTIAL. TOGETHER: Your vision. Your ambitions. We Win Together.
Wherever you’re going, we’re here to make the difference and keep you moving. Innovative and dynamic, we provide the solutions you need to be successful with your customers. At Wheels, we are bringing together a community of experts in fleet management as one team — all sharing a single-minded passion for leading customer service and support you can trust. Your success is our success. Together Let’s Go Far.
Three companies are now one team. Watch the video illustrating how we have come together to make your success our success.
Connect with us at NTEA’s Work Truck Week from March 7-10 in Indianapolis, Indiana. Make sure to stop by booth 4019 to meet our truck specialists and learn more about our service offerings including our equipment financing solutions. If you are going to the Work Truck Week, don’t hesitate to contact a member of your account team to register for our networking events.
Wheels proudly serves our local communities and we are honored to receive the 2023 Community Enhancement Award from the Des Plaines Chamber of Commerce & Industry. The Chamber serves as a liaison for interaction amongst business, community and government. Wheels enthusiastically supports the mission of providing a positive business climate in our hometown of Des Plaines.
In this section we will share third-party industry-related articles and data links that we feel are important, relevant or helpful. To make it easier for you, we have aggregated these articles below. Happy reading!