ALD Automotive Wins Fleet Europe Innovation Award
By Guillaume Bourst
November 20, 2019
Last September, I was very excited to hear about the launch of ALD’s mobility-as-a-service (MaaS) solution—ALD Move. I’d seen the pilot version when Wheels Product Director Dan Belknap and I visited ALD in the Netherlands last year and it was very promising. This tool is the first to match any mobility solution to a user, using data, user preferences and company objectives.
Two months later, in November, ALD Automotive was awarded the Fleet Europe Innovation Award for this MaaS solution. Congratulations!
“Winning this award was a great recognition for the whole team,” says Lonneke van der Horst, marketing and strategy director at ALD Automotive Netherland. “We have been working with great enthusiasm on the project and this award makes it even more special. Especially as we were recognized as number one not only by the professional jury but by public voting as well. It demonstrates our role and capacity to shape the future of mobility.”
With the U.S. experiencing its own transition in worker mobility, this presents an opportunity to showcase one facet of the future of fleet mobility through a brief overview of ALD Move.
Corporate Mobility Is Changing
Companies are facing several challenges as the state of the modern workforce evolves. Organizations wishing to reduce their carbon footprint are seeking solutions to reduce their fleet’s contribution to this environmental concern. With the move to urban areas, companies are faced with more congestion and parking expenses. And the new generation of workers, prefer flexibility that adapts to their lifestyle.
Increased Functionality With ALD Move App
Our answer to these growing concerns is options. Via the ALD Move mobile app, users are provided a selection of transportation options, such as a short-lease vehicle, car sharing, using their company provided vehicle, an e-bike and public transit. Fueled with insights from the user’s calendar, company objections, and their preferences, the AI-powered mobility assistant offers real-time travel advice.
Insights Gained From The ALD Move App
In the two months since its launch, we already have encouraging insights into workers’ usage: 20% mentioned they changed their mobility behavior significantly and 70% are utilizing more than one form of modality.
There’s a wealth of additional insights to be gleaned from the data this tool generates. It can advise on vehicle choices, thus helping push the move to electric vehicles. ALD Move’s dashboard for mobility managers helps contextualize the insights at the corporate level. And this MaaS solution can assist with the prediction of parking space allocation needs.
This award symbolizes the modern worker’s need for a MaaS tool. We’re continuing to advance this solution with additional co-creation development and integration with third-party providers.
Mobility-prone Markets In Europe
The Netherlands is the perfect ecosystem to create the mobility solutions of tomorrow because of several key factors. The salary taxes and the taxes on vehicles are high and providing a nice company vehicle as a perk was mutually beneficial for the company and the employee.
The Netherlands is also a small yet very densely populated country with good public transport infrastructure. When the tax system moves by putting increased pressure on the high-end vehicles with high CO2 emission and allowing tax cuts for mobility options, it creates the perfect playing field for ALD to foster its mobility innovation there while looking at to deploying it to other countries, including the U.S., when the market conditions will be ready. This is a great benefit of our global alliance.
Are you in the process of considering multi-modal solutions for your workforce? Let me know at firstname.lastname@example.org.