Maximizing Fleet Vehicle Resale Value: The Influence of Color and Maintenance

The Impact of Vehicle Colors on Resale Value and Total Cost of Ownership

When considering resale value, the color of your vehicle plays a pivotal role. In the commercial sector, high-optic colors like yellow and red are generally more accepted for visibility and safety reasons. White, a universally safe color, is preferable for its versatility and ease of rebranding for secondary use. For passenger vehicles, conventional colors like silver, white, black, and gray are more appealing to the broader public, enhancing the vehicle’s resale value. Reds and blues, due to their multiple shades, can be seen differently by every individual, possibly limiting the audience in the secondary market.

While vehicle color should not be the deciding factor in determining the Total Cost of Ownership (TCO), it’s an influencing factor to consider.

Top 3 Tips for Maximizing Resale Value on Leased Assets

1. Prioritize Maintenance
   Proper maintenance is paramount. Regular oil changes, timely service, and adherence to recall notifications contribute significantly to the vehicle’s history, positively affecting its resale value. A detailed record, accessible through platforms like Carfax, adds to the vehicle’s credibility, making it a preferable choice for buyers.
2. Maintain Vehicle Appearance
   Ensure your vehicle’s appearance remains top-notch throughout its lifespan. Immediate attention to damages, even minor ones, and consistent upkeep help keep the vehicle attractive, significantly enhancing its resale value. A well-maintained vehicle assures potential buyers of its reliability and durability.
3. Smart Color Choice
   As earlier stated, the vehicle’s color can impact its appeal to potential buyers. Opt for colors with broad, universal appeal to ensure a wider audience and better resale opportunities in the secondary market.

Conclusion

In the remarketing world, attention to details like vehicle color and consistent maintenance is key in maximizing resale value. Opt for universally appealing colors and ensure regular maintenance and immediate repair of damages to enhance your vehicle’s appeal and value in the secondary market.

At Wheels, we are committed to helping you make the best choices for your vehicle fleet, ensuring optimal resale value and satisfaction. Our system at Wheels allows clients to exclude specific colors at the time of placement, providing an option to choose the colors that best maintain their resale value.

For more guidance on managing your vehicle fleet to maximize resale value, contact us. Together, let’s ensure your vehicles serve you well and yield the best value at resale.