{"id":4352,"date":"2024-03-12T20:31:13","date_gmt":"2024-03-12T20:31:13","guid":{"rendered":"https:\/\/wheels2025dev.wpenginepowered.com\/resource\/recruiting-top-talent-with-an-attractive-fleet-program\/"},"modified":"2026-05-29T20:23:48","modified_gmt":"2026-05-29T20:23:48","slug":"recruiting-top-talent-with-an-attractive-fleet-program","status":"publish","type":"project","link":"https:\/\/www.wheels.com\/public\/resource\/recruiting-top-talent-with-an-attractive-fleet-program\/","title":{"rendered":"Recruiting Top Talent with an Attractive Fleet Program"},"content":{"rendered":"\r\n\r\n\r\n\r\n\r\n<p>A global pharmaceutical company, specializing in developing medicines for serious mental illness, addiction, and cancer, was expanding its salesforce to support growth. Historically leaning toward a reimbursement fleet, the company recognized the need to offer a compelling fleet program as a recruitment tool for top healthcare industry talent.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-6943\" src=\"https:\/\/www.wheels.com\/wp-content\/uploads\/2024\/03\/iStock-1785300814-768x545.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h2>Strategy: Innovative Two-Tier Selector Model<\/h2>\r\n\r\n\r\n\r\n<p>In 2018, the company began a partnership with Wheels to analyze fleet offerings from competitors in their industry. After collaborating with various departments including HR, Finance, and Sales Ops, they developed a unique two-tier vehicle selector program, featuring popular models from brands like Volvo, GMC, and Toyota Hybrids. In January 2023, the company enhanced its partnership with Wheels by moving their reimbursement drivers to a Fixed and Variable Rate Reimbursement program. This transition not only reduced administrative burdens but also provided a more flexible driver choice program.<\/p>\r\n\r\n\r\n\r\n<h2>Results: A Competitive and Flexible Fleet Program for Talent Attraction and Retention<\/h2>\r\n\r\n\r\n\r\n<p>With the support of their fleet management partner, the pharmaceutical company now effectively manages a fleet for over 600 employees. The response from drivers has been overwhelmingly positive, with a 93% satisfaction rate, demonstrating the success of their fleet program in attracting and retaining talented professionals.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A global pharmaceutical company, specializing in developing medicines for serious mental illness, addiction, and cancer, was expanding its salesforce to support growth. Historically leaning toward a reimbursement fleet, the company recognized the need to offer a compelling fleet program as a recruitment tool for top healthcare industry talent. Strategy: Innovative Two-Tier Selector Model In 2018, [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":22989223,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[24],"project_tag":[],"class_list":["post-4352","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-success-stories","topics-fleet-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attract Top Talent with an Appealing Fleet Program<\/title>\n<meta name=\"description\" content=\"A global pharmaceutical company, specializing in developing medicines for serious mental illness, addiction, and cancer, was expanding its salesforce to support growth.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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