{"id":4161,"date":"2021-03-31T19:32:10","date_gmt":"2021-03-31T19:32:10","guid":{"rendered":"https:\/\/wheels2025dev.wpenginepowered.com\/resource\/wheels-ceo-dan-frank-on-the-future-of-mobility-as-a-service-in-commercial-fleets\/"},"modified":"2026-06-18T00:03:38","modified_gmt":"2026-06-18T00:03:38","slug":"wheels-ceo-dan-frank-on-the-future-of-mobility-as-a-service-in-commercial-fleets","status":"publish","type":"project","link":"https:\/\/www.wheels.com\/public\/resource\/wheels-ceo-dan-frank-on-the-future-of-mobility-as-a-service-in-commercial-fleets\/","title":{"rendered":"The Future of Mobility as a Service in Commercial Fleets"},"content":{"rendered":"<p><em>This article authored by Wheels CEO Dan Frank originally appeared in the \u201cWheels Mobility Guide,\u201d a feature of the April 2019 edition of Automotive Fleet magazine.<\/em><\/p>\r\n<p>For the foreseeable future there will be no one-size-fits-all mobility model and the ongoing proliferation of competing mobility services will continue to be aggregated under the generic Mobility as a Service (MaaS) umbrella. Ultimately, today\u2019s consumer mobility options will be blended into a menu of hybrid fleet services offered as employee mobility choices by corporations. These services will be new tools in the fleet manager\u2019s toolbox.<\/p>\r\n<h2>Expert Perspective: Defining Mobility Management in Fleet<\/h2>\r\n<p>To learn how mobility management will be incorporated into the management of commercial fleets, AF interviewed Dan Frank, president and CEO of Wheels Inc.<\/p>\r\n<h2>Three Core Categories of Mobility Management<\/h2>\r\n<p><strong>AF:<\/strong> How do you define mobility management in the context of fleet?<\/p>\r\n<p><strong>FRANK:<\/strong> I don\u2019t think there is one definition for mobility management. Mobility management falls into three different categories.<\/p>\r\n<p>The first category includes the different forms of transportation other than a vehicle. This expanded concept of mobility management includes planes, buses, trains, scooters, bicycles, and all forms of transportation beyond the company-provided vehicle. This also includes providing a mobility budget, where rather than providing the transportation, the company provides an employee a budget for it.<\/p>\r\n<p>The second category includes the different business models of providing vehicles, such as rental cars, ridesharing, or ride-hailing. The third category includes leased, reimbursed and pool vehicles.<\/p>\r\n<p>Some people mix autonomous vehicles into the concept of mobility management but it really is just the same as the above except it replaces the need for a driver. However, it will change the game and the economics so drastically that it makes sense to include it in a discussion of shared mobility.<\/p>\r\n<h2>Mobility Management in Vocational Fleet Operations<\/h2>\r\n<p><strong>AF:<\/strong> Approximately 60%-plus of the vehicles in operation are vocational vehicles, such as trucks with service bodies, or vans with rack-and-bin configuration. What role would mobility management play in the vocational fleet segment?<\/p>\r\n<p><strong>FRANK:<\/strong> It\u2019s extremely unlikely that you\u2019re going to see people doing construction, oil and gas exploration or law enforcement out of the back of an Uber\/Lyft.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>This article authored by Wheels CEO Dan Frank originally appeared in the \u201cWheels Mobility Guide,\u201d a feature of the April 2019 edition of Automotive Fleet magazine. For the foreseeable future there will be no one-size-fits-all mobility model and the ongoing proliferation of competing mobility services will continue to be aggregated under the generic Mobility as [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":656,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[17],"project_tag":[],"class_list":["post-4161","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-blog","topics-customer-success","topics-future-of-fleet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Mobility as a Service in Commercial Fleets<\/title>\n<meta name=\"description\" content=\"Article by Wheels CEO Dan Frank on the future of mobility as a service in 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