{"id":4122,"date":"2021-03-31T19:32:04","date_gmt":"2021-03-31T19:32:04","guid":{"rendered":"https:\/\/wheels2025dev.wpenginepowered.com\/resource\/getting-to-know-the-asia-pacific-fleet-region\/"},"modified":"2026-06-17T22:00:24","modified_gmt":"2026-06-17T22:00:24","slug":"getting-to-know-the-asia-pacific-fleet-region","status":"publish","type":"project","link":"https:\/\/www.wheels.com\/public\/resource\/getting-to-know-the-asia-pacific-fleet-region\/","title":{"rendered":"Getting to Know the Asia Pacific Fleet Region"},"content":{"rendered":"

In recent months, the\u00a0Wheels\u00a0and\u00a0ALD\u00a0Global Alliance\u00a0has made\u00a0great\u00a0progress in its\u00a0expanded\u00a0coverage of Asia\u00a0Pacific\u00a0(APAC) with the announcement\u00a0of new partnerships with Mitsubishi Auto Lease in Japan,\u00a0Shouqi\u00a0in China\u00a0and the opening of Malaysia under a joint venture between ALD and Mitsubishi\u00a0UFJ Lease & Finance. This comes on top of the existing presence\u00a0in India and the partnership with Fleet Partners in Australia and New Zealand.\u00a0There is\u00a0more to come in the\u00a0near-\u00a0and mid-term future,\u00a0making this\u00a0the\u00a0perfect opportunity to\u00a0share some insight into the APAC region.<\/p>\r\n

Asia Pacific: Massive And Diverse<\/h2>\r\n

With\u00a0more than\u00a03 billion people\u00a0spread across two continents who may not share similar languages,\u00a0culture or economic prosperity,\u00a0what this region has in common is that they\u2019ve been enjoying a rapid growth rate in recent years. The region contains several large economies trying to build a strong service sector and push internal consumption to complement or sometimes replace the industrial fabric they\u2019ve developed.\u00a0It is also an area of large and congested mega cities.<\/p>\r\n

We expect international companies to continue to develop in the region and as they grow, put in place more mature organizations into local markets. This is relevant to the fleet industry because the fleet organizations will support this evolution and refine\u00a0mechanisms\u00a0for procurement, retention and mobility for those who need it (sales, after sales, logistics, management etc.).<\/p>\r\n

APAC Region and Markets<\/h2>\r\n

For most companies, the world is split between\u00a0the\u00a0Americas, Europe, the Middle East, Africa (EMEA) and APAC\u00a0regions. Grouping\u00a0markets\u00a0with different maturities\u00a0works if\u00a0you\u2019re able to balance local realities with\u00a0regional oversight. Hong Kong, Singapore\u00a0and\u00a0Shanghai are home to the region\u2019s finance and treasury centers.\u00a0Procurement\u00a0departments within organizations\u00a0tend to\u00a0follow the regional structures, and they\u00a0have been working efficiently in this region because of the prevalence of direct purchasing in these manufacturing hubs. Indirect procurement\u00a0departments\u00a0are maturing, and it is fair to say that fleet has not been a priority yet.<\/p>\r\n

There is an inherent complexity in addressing the APAC markets as fleets operate under various schemes within organizations, such as externally funded with a broad level of outsourcing, including chauffeur services, allowances, transportation services, novated lease, etc. Regional fleet management companies often do not offer the coverage nor the breadth of solutions and consistency expected.<\/p>\r\n

In addition, leasing solutions compete to a greater extent with a variety of mobility and sharing solution providers that offer basic services at low costs. It is easy to picture crowded Asian streets with all sorts of taxis, rickshaws, vans and bicycles.\u00a0So,\u00a0it\u2019s a real mobility and multi-modal strategy that\u2019s needed.<\/p>\r\n

How To Make Fleet In APAC Work?<\/h2>\r\n

When you decide to include a regional lead on your fleet, you must consider how this person would fit into your regional organization and what value they can bring.\u00a0A common priority is cost control. However, that approach will not work if the person doesn\u2019t have a solid knowledgebase in data, local fleet strategies and best practices.<\/p>\r\n

In this region, understanding\u00a0the balance between perk and work in the local mobility strategy\u00a0within each market is key. Shooting for a pure cost-minded approach could be damaging for the local organization and will create conflicting interests with the local teams.<\/p>\r\n

You need to understand what local fleet policies are trying to accomplish\u00a0and\u00a0what their main challenges are. Having this broader understanding on what value the fleet creates for the operation will also ease your communication with the local and regional stakeholders such as HR, local sourcing, sales, operations and finance.<\/p>\r\n

Look for a fleet savvy person with a good track record in another market that could export methodology from one market to another, leveraging the common items that will work well in these new ecosystems.<\/p>\r\n

With that in mind, it\u2019s important to\u00a0create a circle of trusted advisors that can share market knowledge. A typical advisory board would include a contact from an OEM, one from a\u00a0fleet management company and\u00a0two\u00a0or\u00a0three\u00a0fleet managers from other companies.\u00a0These strategic partners will feed you with best practices\u00a0but will also give you a second view\u00a0of what the local teams claim to be market specificities.<\/p>\r\n

Integrating APAC Into Your Global Fleet Culture<\/h2>\r\n

I\u00a0previously identified\u00a0six\u00a0pillars to consider when building a strong global fleet culture<\/a>, each of them can be relevant to\u00a0the APAC\u00a0region.\u00a0 You can help steer the discussion in the right direction, build bridges with other\u00a0regions, coordinate\u00a0with regional\/global stakeholders and ensure the local data can flow into your global model.<\/p>\r\n

You can also find great experimenting grounds and future centers of excellence in some markets in the\u00a0region. China is already the largest\u00a0electric vehicle\u00a0market in the world.\u00a0Mobility solutions are a must in countries where the road traffic is\u00a0complex,\u00a0like in Indonesia.\u00a0Australia has a very mature product of\u00a0B2B2C leasing with novated leases,\u00a0and\u00a0Japan can offer some advanced\u00a0business process outsourcing to manage the\u00a0fleet.<\/p>\r\n

APAC is\u00a0in the very early stages of\u00a0becoming\u00a0an\u00a0integrated\u00a0region when it comes to fleet.\u00a0Will it follow the European, LATAM or North American model\u00a0with\u00a0a\u00a0fairly standard\u00a0and harmonized\u00a0product\u00a0or will it become\u00a0a\u00a0more diverse marketplace with\u00a0hyperlocal solutions\u00a0to fit the mobility needs\u00a0of each\u00a0business?<\/p>\r\n

We will have to watch the changes in the next\u00a0five\u00a0years very closely. Until then, share your thoughts on the APAC region with me at gbourst@wheels.com<\/a>.<\/p>\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

In recent months, the\u00a0Wheels\u00a0and\u00a0ALD\u00a0Global Alliance\u00a0has made\u00a0great\u00a0progress in its\u00a0expanded\u00a0coverage of Asia\u00a0Pacific\u00a0(APAC) with the announcement\u00a0of new partnerships with Mitsubishi Auto Lease in Japan,\u00a0Shouqi\u00a0in China\u00a0and the opening of Malaysia under a joint venture between ALD and Mitsubishi\u00a0UFJ Lease & Finance. This comes on top of the existing presence\u00a0in India and the partnership with Fleet Partners in Australia and […]<\/p>\n","protected":false},"author":19,"featured_media":885,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[17],"project_tag":[],"class_list":["post-4122","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-blog","topics-global-fleet"],"acf":[],"yoast_head":"\nGetting to Know the Asia Pacific Fleet Region<\/title>\n<meta name=\"description\" content=\"Asia Pacific Region (APAC) and global fleet\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting to Know the Asia 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