The Wheels Account Team worked closely with one client’s fleet manager to build an ordering and lifecycle program, which earned hundreds of thousands of dollars in early-order incentives and remarketing revenue for the client.
In this case, in order for the client to receive the valuable early-order incentives, vehicle orders for the upcoming model year had to be placed by June 30. Traditionally, the client had mailed selectors to drivers, who then completed them and mailed or faxed them to Wheels for review. While accurate, this ordering process was very time-consuming, often taking two weeks or longer, because it involved hard copy paperwork passing through many hands. Quite simply, the client would not have been able to meet the June 30 deadline using this traditional ordering process.
DriverView became the ideal solution for expediting factory orders. This Wheels Internet tool gives drivers a simple, fast and secure way to order vehicles, check order status and link to vehicle manufacturer information – all with an order accuracy rate of over 99.99%. Wheels worked closely with the client to finalize and build its selector on DriverView. Drivers are then able to view their vehicle choices online, ordering only the models, options, colors and equipment that the client had pre-approved. This guaranteed that drivers ordered only what was available to them, resulting in no rejected orders. All driver-paid options were purchased with a credit card, with no wait time for personal checks to clear through a bank. Using DriverView reduced the order cycle time from weeks to days; the manufacturer received the orders before the rebate cutoff date, and the client claimed $267,000 in early order incentives, all of which were documented and passed through directly to the client.
In addition, since vehicles that are remarketed in September and October typically obtain a $200 to $1,000 premium versus the same vehicle being sold later in the year, we were instantly able to see cost advantages on the remarketing end. For this client, Wheels Remarketing was able to obtain $665 more per vehicle than if it had been sold a few weeks later. With 1,032 vehicles remarketed, that quickly added up to more than $686,000.